On blackout Tuesday, the music industry decided to show solidarity for the Black community by spreading the hashtag-#TheShowMustBePaused. The purpose was to stop business as usual and pay attention to what is going on around us.
The Weeknd was very vocal about what he feels the Black community needs from the music industry. He is asking industry partners and execs to do more by donating to organizations that stand for racial equality.
The Weeknd has supported three different organizations and has donated a total of $500K
After making these donations, he shared on his Twitter and asked that other industry partners “go big and public” with their donations as well, calling out specific companies in his tweet here.
He also made a post on Instagram where he asked everyone to give as much as they can, even if it’s something small.
If you would like to donate, these are the three organizations The Weeknd is supporting: