LeBron James Has Filed To Trademark “Taco Tuesday”

By Salvador Ramirez on September 3, 2019
Chicago Bulls v Los Angeles Lakers
LAS VEGAS, NEVADA – JULY 05: LeBron James of the Los Angeles Lakers waits to walk out to the court for a game between the Chicago Bulls and the Lakers during the 2019 NBA Summer League at the Thomas & Mack Center on July 5, 2019 in Las Vegas, Nevada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ethan Miller/Getty Images)

LeBron James’ love of Taco Tuesday–or, as he often bellows on social media, “Ta-CO TUESday!”–is well-known, so much so that it appears the NBA star wants to make the relationship official.

ESPN reports that a James-owned company, LBJ Trademarks, filed paperwork with the U.S. Patent and Trademark Office to trademark the phrase “Taco Tuesday” in connection with “advertising and marketing services provided by means of indirect methods of marketing communications” including social media and blogging. The trademark application also encompasses “podcasting services” and “online entertainment services,” specifically a website with “non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.”

A source tells ESPN, however, that James doesn’t have specific plans for the phrase “Taco Tuesday,” but is looking to cover his business bases. Unsurprisingly, he’s not the only entity to try and trademark the phrase; in fact, a chain restaurant called Taco John’s has locked down “Taco Tuesday” for restaurant services since 1989.

Many people took to twitter to voice their thoughts on the whole situation.


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