Starbucks Set To Close Up to 400 Stores and Plans to Renovate Cafe Design
By kmvq on June 10, 2020
Early Wednesday morning, Starbucks announced it will close up to 400 company-owned locations over the next 18 months.
The Seattle-based coffee giant says the move driven by the changing consumer behaviors and health concerns has shifted because of the COVID-19 pandemic. “As we navigate through the COVID-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers,” Starbucks CEO Kevin Johnson said in a news release.
The renovation plans annouced will be focus in on “new Starbucks Pickup stores in dense markets including New York City, Chicago, Seattle and San Francisco” and more “convenience-led enhancements such as curbside, drive-thru and walk up windows in suburban areas.” While the company will close up to 400 locations, it still plans to open approximately 300 new stores which is about half of its original goal of 600.