The 99.7 NOW $5,000 Secret Sound


The $5,000 Secret Sound is BACK on 99.7 NOW

Guess the Secret Sound and you can win up to $5,000 every weekday on 99.7 NOW


How To Play:

1. Listen to 99.7 NOW weekdays @ 8:20am, 9:20am, 11:20am, 4:20pm & 5:20pm.
Two additional clues will be announced at 12:00pm & 1:00pm

2. Listen for the Secret Sound & Clues. 

4. Keep track of the clues as those will help you identify the Secret Sound!

5. Guess the Secret Sound correctly & win up to $5,000




Congrats to Stephanie from South San Francisco for guessing the Secret Sound correctly and won $3,400! 

Secret Sound #1 = Opening a container of cleaning wipes and taking one out.


Closing a box and pulling tape out
Blending a boba drink
Slurpee Machine
Grocery List
Rewinding a VHS tape
Spraying a can of whipped cream
Steam coming out of a latte machine
A record
Electric Stapler
Swiping a credit card
Money coming out of the ATM machine
Lottery machine dispensing tickets
Making coffee from a coffee machine
Electric can opener
Mousetrap closing/snapping
A guillotine paper shredder
Sucking helium out of a balloon
Air pump for tire
Water bottle straw going into the bottle and sucking up water



Congratulations to Dolly from Hayward for guessing Secret Sound #2 correctly and won $2,300.

Secret Sound #2 = Pulling up a bath/shower mat

Coffee beans being ground up
Screen door opening
Ice dropping into a glass
A drumroll
letting air out of a tire
Pulling off tape
Coin counter counting quarters
Tape measure going back
a refrigerator opening
Pulling up on an emergency break
Velcro knife case
Taser gun
Measuring tape


Congratulations to Karina from San Jose for guessing Secret Sound #3 correctly and won $5,000!!

Secret Sound #3 = Shaking an iced coffee in a plastic/disposable cup


Ice in a blender
Dropping coins into a coin machine
The perfection game
Dumping candy corn out of a bag & into a bowl
Hungry Hungry Hippos
The Kerplunk Game
Dumping Legos out of a bin
Jumbling the Boggle
Dumping the Connect 4 pieces out
Dumping checkers out of the box
Bingo balls rotating
shaking a drink in a shaker
Charcoal in a grill
Turning over a rainstick
Crushing an old bag of chips
Jenga blocks falling
Pouring cereal out of the box
Kerplunk pieces falling out
Shaking an iced coffee
Shaking a container of golf balls
Spinning the wheel of fortune
Being in a hale storm
Shaking a container of dice
Hale falling down
Ice in a cooler
Dumping out cassette tapes
Breaking pasta
A roulette wheel
Ice machine dispensing ice
Shuffling a deck of cards
Shaking a can of ice breakers
Pouring beans in a bowl
Classic corn popper toy walker
Spilling the pieces to the Don’t Break the Ice Game
Dumping hangers into a bin
Dominoes falling
Filling up a bucket of golf balls
Pulling on a carry on luggage with wheels
Paper going through a shredder
Shaking a blender
Ice pouring into a cup
Soap curls when you crunch them
Taking an empty plastic water bottle and crushing it up
Unrolling a giant roll of bubble wrap
Popping a roll of bubble wrap
Ice dispensing from the refrigerator
Stirring ice in a cup with a straw
Diamonds pouring into a thing
Dumping out a bag of Andes mints
Crumpling up a plastic wrapper
Scrunching up a plastic water bottle
Halloween Candy Falling Into Candy Dish
Shaking Ice in a Starbucks cup
Grinding coffee beans
Pouring coffee beans into a water bottle
Putting coffee beans into a grinder
Pouring coffee beans into a grinder
Blending up a frappuccino
Sound of marbles bouncing into a cup
Pouring a Starbucks Frap into a metal cup
Pouring ice into a Styrofoam cooler
Pouring coffee beans into a grinder
Pouring coffee beans into a grinder from a plastic cup
Ice cubes being dropped on a baseball helmet
Plastic cup spilling all over the floor
Pouring barley grains into a grinder mill
Dispensing/Shaking Ice in a plastic cup

a bunch of hockey pucks shaking all together



Congrats to Alice from Oakland! She guessed Secret Sound #4 correctly and won $2,600.

Secret Sound #4 = Pouring a bag of Halloween Candy into a bowl

Throwing empty cans into a recycling bin
Crushing aluminum cans
Chopping down with an axe
Scooping Ice
The Grinch Who stole Christmas vaccuuming up all the presents
Blocks Falling Off A Trophy
Open A Gate With A Cowbell
Popcorn popping in a metal pot
Popcorn popping in a popcorn machine
Going through a turn style
Tearing Up Cardboard
Pouring Dog Food Into A Metal Bowl
Wrapping a present
Breaking scraping ice off a car
Kettle corn popping in the kettle at Farmer’s Market


Congrats to Imani from San Leandro. She won $1,800 by identifying Secret Sound #5

Secret Sound #5 = Repeatedly pressing/clicking a stapler

A sewing machine
Printing a list
Old school metal top that you push down on
Nerf Gun
Roller Coaster Going Up


Congratulations to Eli from Oakland! He guessed Secret Sound #6 correctly and scored $4,300!

Secret Sound #6 = A paper start going in & out of a drink lid

A Bike Horn >> Thursday 10/17 @ 5:20pm
A straw going through a drink lid on a plastic cup >> Friday 10/18 @ 8:20am
A Kazoo >> Friday 10/18 @ 9:20am
A straw going in & out of a Slurpee cup >> Friday 10/18 @ 11:20am
Playing With A Squeaky Toy >> Friday 10/18 @ 4:20pm
A Straw Going Up And Down In A Cup >> Friday 10/18 @ 5:20pm
Toy rubber chicken >> Monday 10/21 @ 8:20am
Two (2) styrafoam cups rubbing together >> Monday 10/21 @ 9:20am
Violin bow going back & forth on a single string > Monday 10/21 @ 11:20am
A dog squeaky toy ball >> Monday 10/21 @ 4:20pm
Golf Stick Coming Up From A Hole >> Monday 10/21 @ 5:20pm
Donald Duck >> Tuesday 10/22 @ 8:20am
Blowing air through plastic recorder >> Tuesday 10/22 @ 9:20am
Chalking a pool stick >> Tuesday 10/22 @ 11:20am
Blowing Through a Paper Party Horn >> Tuesday 10/22 @ 4:20pm
Pulling And Pushing A Straw Into A Frappuccino >> Tuesday 10/22 @ 5:20pm
A clown blowing up a balloon >> Wednesday 10/23 @ 8:20am
A straw going up & down in a lid >> Wednesday 10/23 @ 9:20am
Jumping on a rusty pogo stick > Wednesday 10/23 @ 11:20am
Pinball game flippers going back & forth >> Wednesday 10/23 @ 4:20pm
An air pump to blow up a tire or blow up toy >> Wednesday 10/23 @ 5:20pm
Rubbing yellow gloves together >> Thursday 10/24 @ 8:20am
Opening and closing an ice chest >> Thursday 10/24 @ 9:20am
A straw going up and down the lid of a drink in a plastic cup >> Thursday 10/24 @ 11:20am
Two metal discs rubbing together >> Thursday 10/24 @ 4:20pm
A Kazoo >> Thursday 10/24 @ 5:20pm
Reusable plastic straw going in & out of a plastic cup >> Friday 10/25 @ 8:20am
Putting a straw through a lid in a paper cup >> Friday 10/25 @ 9:20am
Reusable flexible straw going up & down a lid >> Friday 10/25 @ 11:20am
Putting A Plastic Straw Through A Plastic lid >>Friday 10/25 @4:20pm
Putting A Plastic Straw Through A Plastic Lid On A Starbucks Cup >> Friday 10/25 @5:20pm


Congratulations to Joel from South San Francisco for guessing Secret Sound #7 correctly and won $1,100!

Secret Sound #7 = Opening a mail carrier bin and closing it.

The wind blowing a gate open & close >> Monday 10/28 @ 11:20am


Congrats to Mark from Walnut Creek by guessing Secret Sound #8 correctly and won $4,100!

Secret Sound #8 = Flipping through a stack of Poptopia tickets

Typing on a keyboard >> Monday 10/28 @ 5:20pm
Typing on a typewriter >> Tuesday 10/29 @ 8:20am
Deck of playing cards being shuffled >> Tuesday 10/29 @ 9:20am
Shuffling a deck of cards >> Tuesday 10/29 @ 11:20am
Shuffling A Stack Of Gift Cards >> Tuesday 10/29 4:20pm
Stack Of Cards Shuffling In A Solitaire App >> Tuesday 10/29 5:20pm
A dealer shuffling a deck of cards >> Wednesday 10/30 @ 8:20am
Riffling a deck of cards >> Wednesday 10/30 @ 9:20am
Fireworks going off in the street >> Wednesday 10/30 @ 11:20am
Shuffling A Deck Of Cards >> Wednesday 10/20 @ 4:20pm
Split Up Display Truck Information Stand >> Wednesday 10/30 @5:20pm
Flipping through a flipbook >> Thursday 10/31 @ 8:20am
Pressing & Sitting down on a whoopie cusion >> Thursday 10/31 @ 9:20am
Shuffling a deck of cards and taking the bottom card & putting it on top >> Thursday 10/31 @ 11:20am
Shuffling A Deck Of Cards >> Thursday 10/31 4:20am
Shuffling A Stack Of Papers/Books/ Magazines >> Thursday 10/31 5:20am
Shooting off fireworks & exploding in the air >> Friday 11/1 @ 8:20am
Flipping through a calendar >> Friday 11/1 @ 9:20am
Fanning a deck of cards >> Friday 11/1 @ 11:20am
Poker Chips Shuffling>> Friday 11/1 @4:20pm
Letting Air Out Of A Balloon >> Friday 11/1 @5:20pm
Popping the bubbles from a packaging box >> Monday 11/4 @ 8:20am
Shuffling UNO Cards >> Monday 11/4 @ 9:20am
Flipping through a Rolo-Dex >> Monday 11/4 @ 11:20am
Shuffling Through A Stack Of Business  Cards >> Monday 11/4 @4:20pm
Someone Constantly Tapping On A Table >> Monday 11/4 @5:20pm
Twisting/Popping bubble wrap >> Tuesday 11/5 @ 8:20am
Shuffling a stack of money >> Tuesday 11/5 @ 9:20am
Popcorn popping at a movie theater >> Tuesday 11/5 @ 11:20am



Congratulations to Darren from Gilroy for winning $2,400 by guessing Secret Sound #9 correctly.

Secret Sound #9= Pumping hand soap out of a dispenser

Jumping on a pogo stick >> Wednesday 11/6 @ 9:20am
Walking on a hardwood floor in sports kleets >> Wednesday 11/6 @ 11:20am
Flipping through Scrabble Tiles >> Wednesday 11/6 @ 4:20pm
Someone constantly tapping on a table>> Wednesday 11/6 @ 5:20pm
Paper hole puncher punching holes in paper >> Thursday 11/7 @ 8:20am
Cleats walking upstairs >> Thursday 11/7 @ 9:20am
Walking/Dancing with tap shoes on a hardwood floor >> Thursday 11/7 @ 11:20am
Tapping CD’s On A Table >> Thursday 11/7 @4:20pm
Bouncing On A Blue Exercise Ball >> Thursday 11/7 5:20pm
Loading a pitching machine >> Friday 11/8 2 8:20am
Santa Claus walking through the house filling up stockings >> Friday 11/8 @ 9:20am
Pushing & stamping an automatic endorsement stamper on a paper multiple times >> Friday 11/8 @ 11:20am


Congratulations to Adrienne from San Ramon who guessed Secret Sound #10 correctly and won $5,000!
Secret Sound #10 = Dropping a hydro flask on a carpeted floor

Playing the strong man game at the carnival >> Monday 11/11 @ 9:20am
Carnival game where you throw the softball at the metal milk cartons >> Monday 11/11 @ 11:20am
Putting A Plate In The Sink >> Monday 11/11 @ 4:20pm
A Cow Bell >> Monday 11/11 @5:20pm
An aluminum baseball bat >> Tuesday 11/12 @ 8:20am
Plinko >> Tuesday 11/12 @ 9:20ams
An Indoor Putt Putt Golf Ball Landing A Hole In One >> Tuesday 11/12 @ 4:20pm
Marble Dropping Down A Metal Pipe >> Tuesday 11/12 @5:20pm
Bubblegum ball coming down in the machine >>>  Wednesday 11/13 @ 8:20am
Putting boiled eggs into a bowl >> Wednesday 11/13 @ 9:20am
Putting a golf ball into a glass >> Wednesday 11/13 @ 11:20am
Throwing a pen into a metal wastebasket >>Wednesday 11/13 @ 4:20pm
Knocking over a Yeti water bottle >>Wednesday 11/13 @ 5:20pm
Dropping an ice cube into a hydro flask >> Thursday 11/14 @ 8:20am
Dropping a metal pipe on the floor >> Thursday 11/14 @ 9:20am
Dropping a hydro flask on the floor >> Thursday 11/14 @ 11:20am
Dropping A Shot Glass Into A Glass To Make A Irish Car Bomb>>Thursday 11/14 @4:20pm
Pulling On A Lamp Cord Turning On >> Thursday 11/14 @ 5:20pm
Dropping a metal shovel on the floor >> Friday 11/15 @ 8:20am
Dropping Christmas ornament on a tile floor >> Friday 11/15 @ 9:20am
My Daughter Dropping A Hydro Flask On The Floor>> Friday 11/15 @4:20pm
Dropping A Vacuum Insulated Water Bottle >> Friday 11/15 @5:20pm
Knocking over a can of hairspray/aquanet >> Monday 11/18 @ 8:20am
Dropping something on a surface >> Monday 11/18 @ 9:20am
Dropping A Yetti Bottle On A Wooden Floor >> Monday 11/18 @ 4:20pm
A Bullet Hitting A Metal Target>> Monday 11/18 @5:20pm
An aluminum baseball bat hitting cement >> Tuesday 11/19 @ 8:20am
Tossing a horseshoe & landing on a stake >> Tuesday 11/19 @ 9:20am
An aluminum bat falling out of a bat bag and hitting the floor >> Tuesday 11/19 @ 11:20am
Dropping A Metal Cap From A Hydro Flask >> Tuesday 11/19 @ 4:20pm
Dropping A Yetti Bottle On A Carpeted Floor >> Tuesday 11/19 @5:20pm
A Lid To A Genie Lamp >> Wednesday 11/20 @4:20pm
Aluminum coffee mug falling over >> Thursday 11/21 @ 8:20am
Dropping a dog bone ina metal bowl >> Thursday 11/21 @ 9:20am
Aluminum trash can lid dropping on the ground >> Thursday 11/21 @ 11:20am




Take a listen to Secret Sound # 11


Crumpling up paper >> Thursday 11/21 @ 5:20pm
Crumpling up recycle paper bags >> Friday 11/22 @ 8:20am
Opening a bag of poprocks and putting them in our mouth >> Friday 11/22 @ 9:20am
Taking out the recycling >> Friday 11/22 @11:20am
Pouring Rice Crispies into a bowl >> Friday 11/22 @ 4:20pm
Scooping ice & pouring water >> Monday 11/25 @ 8:20am
Pouring water & pebbles out of a fish bowl and into a sink >> Monday 11/25 @ 9:20am
Shoveling snow from a driveway & throwing the snow into the street >> Monday 11/25 @ 11:20am
Opening And Pouring A Bag Of Doritos>> Monday 11/25 @4:20pm
Taking A Turkey Out Of The Oven >> Monday 11/25 @5:20pm
Snow chains going through snow >>> Tuesday 11/26 @ 8:20am
Scooping ice with a cup & filling it up with Coca-Cola >> Tuesday 11/26 @ 9:20am
Dispensing Ice >> Tuesday 11/26 @ 11:20am
Packing Peanuts Being Dumped Out>> Tuesday 11/26 @4:20pm
Opening And Dumping Out A Bag Of Chips>>Tuesday 11/26 @5:20pm
Opening a packet of Alka Seltzer & dropping it in a glass >> Wednesday 11/27 @ 8:20am
Pulling paper towels out of a dispenser & drying your hands >>> Wednesday 11/27 @ 9:20am
Putting A Turkey In A Turkey Fryer>>>Wednesday 11/27 @4:20pm
Unwrapping Chinese food >>> Friday 11/29 @ 8:20am
String of firecrackers >> Friday 11/29 @ 9:20am
Basting a turkey >> Friday 11/29 @ 11:20am
Firecracker chicken going into the fryer >> Friday 11/29 @ 4:20pm
Dropping a bag of stones >> Friday 11/29 @ 5:20pm
icicle or piece of frozen waterfall falling into a creek >> Monday 12/2 @ 8:20am
Putting two Coronas in an ice chest & pouring ice over it >> Monday 12/2 @ 9:20am
Opening & Pouring a box of cereal >>> Monday 12/2 @ 11:20am
Putting Mentos In A Coke Bottle >>> Monday 12/2 @4:20pm
Waves hitting a boat >> Monday 12/1 @ 5:20pm
Crumpling a brown paper bag >>> Tuesday 12/3 @ 8:20am
Shaking a soda can opening it or spilling it or pouring it >> Tuesday 12/3 @ 9:20am
Chizzled ice falling into a chest >> Tuesday 12/3 @ 11:20am
A Rain Stick>>>Tuesday 12/3 @ 4pm
Rain Hitting A Football Helmet While Beating The Ravens >>> Tuesday 12/3 @5pm
A Big Gulp with soda filling up >> Wednesday 12/4 @ 8:20am
Pouring shredded paper into a trash bin/recycle bin >>> Wednesday 12/4 @ 9:20am
Filling A Big Gulp Cup At The Soda Machine>>> Wednesday 12/4 @4:20pm
Snow Falling off the Roof Of A Car >>> Wednesday 12/4 @5:20pm







Rules have been updated as of 11/21.

Click HERE for Phase 3 Contest Rules.

Click HERE for official contest rules.



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