LeBron James’ love of Taco Tuesday–or, as he often bellows on social media, “Ta-CO TUESday!”–is well-known, so much so that it appears the NBA star wants to make the relationship official.
AD joined LeBron for Taco Tuesday! 🌮😂😂
— NBA on TNT (@NBAonTNT) July 17, 2019
ESPN reports that a James-owned company, LBJ Trademarks, filed paperwork with the U.S. Patent and Trademark Office to trademark the phrase “Taco Tuesday” in connection with “advertising and marketing services provided by means of indirect methods of marketing communications” including social media and blogging. The trademark application also encompasses “podcasting services” and “online entertainment services,” specifically a website with “non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.”
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
— Josh Gerben (@JoshGerben) August 31, 2019
A source tells ESPN, however, that James doesn’t have specific plans for the phrase “Taco Tuesday,” but is looking to cover his business bases. Unsurprisingly, he’s not the only entity to try and trademark the phrase; in fact, a chain restaurant called Taco John’s has locked down “Taco Tuesday” for restaurant services since 1989.
Many people took to twitter to voice their thoughts on the whole situation.
I have lived in West Central Iowa most of my life and @tacojohns has been doing a Taco Tuesday promotion as long as I can remember. @KingJames is dumb. There's absolutely zero possibility that Taco Tuesday is his and that he can trademark that.
— HeyZeusHawksAndHamms (@HeyHamms) August 31, 2019
— Mike Ryan (@mryan311) August 31, 2019
— Rich O'Toole (@RichOToole) September 3, 2019
Is Lebron James really trying to trademark taco Tuesday??? If so, can we consider canceling him? Let’s taco’bout this! pic.twitter.com/ldoyxMPEqh
— Nydia Yvette (@nydia_yvette) September 2, 2019